Spec Client: Guitar Center

The assignment

Brand: Guitar Center

What We're Creating: A stunt/event/social experiment with 1) a name or "handle" and 2) the Instagram post copy for the content created by the stunt

Target: Musicians

One-Liner/Single-Minded Thought: "Music makes everything more interesting."

My approach

STUNT: An electric guitar plays a terrifying riff every time someone touches their phone. A tuba toots as an unwitting participant selects a grapefruit. Phyllis orders a chai tea latte but startles as a disguised musical improv troupe strikes with play-by-play lyrics. Even the most banal of tasks becomes at turns exciting, dangerous, romantic, or tragic - because everything’s different when you UNDERSCORE IT.