Client: Victoria Golden, Personal Finance Coach

The problem

Victoria Golden (theater person and financial whiz kid) needed support creating a website that both told her story and invited potential new clients to share some of their darkest secrets: their relationship with money.

My role

Using Victoria’s website design, I crafted long and short copy, brainstormed headlines and taglines, and reached out to past clients for testimonials that best represented Victoria’s unique approach to the pain points of money.

My approach

I wanted a feeling of approachability, frankness, and ease throughout the site. Victoria also has a ton of experience working with freelancers who have inconsistent incomes, something that traditional financial planners typically don’t know how to handle. I emphasized her background in both the arts and finance as another reason someone would tell her all about their money drama, whether they earn 20K or 200K a year.

Check out Victoria’s business here — I can vouch for her smarts, skills, and intensely deadpan delivery of most jokes.