Client: By The Rein Equine Therapy

The problem

By The Rein Equine Therapy needed posts that actually engaged their audience on social. Despite having a healthy number of followers, they rarely cracked the double digits on social reactions.

My role

I came on board to create a social media calendar with great content that horse people and therapists would find lovable and relatable.

My approach

I created social posts that featured current news, memes, giveaways with easy potential engagement, and feel-good stuff about psychology and the human experience. The results were huge increases in engagement and, perhaps more importantly, Elena knowing that the social was “handled.”

To learn more about By The Rein, visit them here. It’s a fantastic organization with an important mission.